Using an advertising lawyer

 

An advertising lawyer is, as the name suggests, a UK-qualified solicitor who specialises in the legal aspects of the marketing and advertising industry. It is common for an advertising lawyer to have related specialties such as media law.

Role of an advertising lawyer

Advertising lawyers are usually employed at large full-service firms. This is because such firms usually have big corporate clients and it is those clients who need the most extensive type of legal advertising advice.

Other advertising lawyers are employed by niche firms which offer specialised services, whilst a third option of employment is an in-house legal position, working for an advertising agency or a large corporation.

Online advertising

There is little doubt that one of the most significant changes in human behavioural patterns over the past few decades is the amount of time we spend viewing digital content. Naturally the television has been a major part of the communal consciousness for quite a while, but our digital dependence has been taken to a higher level through the prevalence of:

  • Broadband and internet-enabled mobile phones
  • Social networking websites

Since people are more likely to pay attention to internet-based data rather than newspapers and television, advertising must follow. Advertising solicitors are responsible for protecting their clients by alerting them to the legal guidelines they must operate under. This task becomes complicated when the clients' activities have never been done before.

Advertising solicitors are expected to know, for example:

  • If having a brand-name product 'request friendship' on a social networking site would be considered legal
  • It wouldn’t seem to break any advertising rules, but although (and perhaps because) there has never been a case on the matter, advertising solicitors would be hard-pressed to declare it free of legal risk

Keeping up-to-date

In England, the legal framework which governs advertising is constantly changing in an attempt to keep up with technological developments. As a result, advertising lawyers (UK-qualified solicitors with special expertise in advertising and marketing) constantly need to update their knowledge.

An advertising lawyer must keep up-to-date with technological advances. This is because in the advertising world each new way of communicating is seen as a new opportunity for advertising space. If a corporation is found to be in breach of the relevant advertising law, the consequences may be severe.

The legal guidelines of common law cannot keep up with technology, as new law only comes from new disputes. This means that every time a new form of advertising is explored, the existing legal framework must slightly expand.

If you are currently involved in a legal dispute regarding advertising, it is important to seek the help of a legal professional. Since the legal framework that governs advertising is constantly changing it is important that you are advised by an advertising lawyer who is aware of recent developments. Doing so will ensure you know what your legal position is and what your chances are of successfully resolving the dispute.

Want to know more about advertising? See our page on advertising law.

Are you looking for a media lawyer to advise you on an advertising or marketing issue? Contact Law can put you in touch with a specialist media law who can assist you in the running of your business. Please call us on 0800 1777 162 or complete the web-form above.

Call
0800 1777 162
or fill in the form
Our trained advisor contacts you
Your chosen specialist solicitor calls you
Quick enquiry form
Area of law:
Name:
Town/City:
Email:
Phone:
What our clients say about us
"This was the first time I've been to court, which was a nerve-racking experience for me. However, I felt very prepared, I understood my case and representation - this was down to you."
Gavin, criminal motoring, Oct 15
"Your service, and the prompt call back from your recommended firm was very good. I would not hesitate to call again or recommend your service."
Ian, employment law, Truro, July 15
"The firm were excellent, could not have been better! They are exactly what I need right now."
Linda, criminal defence, Thames Ditton, Jul 15
"Your contact and service was immediate and utmost professional, 10/10."
TF, conveyancing, Dudley, Jun 15
"I appreciate the service that you provide. I found you to be courteous, efficient and reassuring at a time when my confidence in justice is completely negative."
Patrick, litigation, Pontypridd, Jun 15
"I cannot tell you how much I appreciate the speed of which you came back to me in. If anyone else can benefit from your help like I have done, it would make my day."
Gail M, family law, Potters Bar, Jun 15
"Your assistance was extremely helpful. Particularly to someone who in 40 years of business has never experienced this sort of issue."
TD, commercial litigation, Galashiels, Apr 15
"It is difficult to express the value Contact Law has to someone like me who had very little understanding of the law and how to proceed forward with my case. Thank you for the service you provided."
AE, defamation law, Worthing, Apr 15
"Thank you for the efficient service I received. I was contacted by your solicitor on the same day as my request. Your quick response to my situation made me feel secure."
AN, employment law, London, Apr 15
"Your service was excellent, very fast and informative. I never got the impression of being pressurised at all. The solicitor you recommended was also excellent – very knowledgeable and supportive."
JHD, Motoring law, Liverpool, Apr 15
Contact Law supports the endeavours of STAE and commends all the work they are undertaking to assist in the plight of the Asian Elephant

 

We use cookies on the Contact Law site to help us improve it.

If you would like to allow our cookies, please click 'Continue' or carry on browsing. For more information on cookies and how to change your settings, click 'More info'.